Moving away from old-fashioned marketing strategies, the customers, today, demand tangible and actionable communications with their solution and service providers. Invariably, as customers are inclining more toward tailored experiences, personalization solutions are gaining traction among marketers. According to eTail, 47 percent of marketers believe that individual-level personalized email has a positive impact on open and click-through rates, all the while registering a 20 percent boost in sales.
The introduction of cognitive tools such as artificial intelligence (AI), machine learning (ML), and natural language processing (NLP) is fueling the evolution of personalization solutions. These tools enable brands to increase customer engagement, improve loyalty, increase sales, and understand their customers in real-time. Businesses use data-driven, actionable insights to customize their website content based on each specific customers and group, which helps to improve conversion rates, and ultimately their bottom line.
This edition of MarTech Outlook Europe brings the spotlight onto some of the key developments in the space and how companies are leveraging personalization solutions to boost their marketing strategies. The edition features thought leadership articles from Valerie Legat, Shaun Brown, among others who have imparted their opinions on how personalization is the heartbeat of customer satisfaction, metaverse other recent trends that help marketers devise innovative strategies to boost their marketing campaigns.
Along with that, the edition features innovative personalization solutions from companies, including MoEngage that is powering customer-centric interactions with a robust customer engagement platform.
We present to you the, “Top 5 Personalization Solution Providers in UK 2022.”
Write to us about how you are leveraging personalization solutions in your organizations
